For years weve been taught to identify ourselves as reps for one XYZ company or another. ~We have our fancy business cards printed, some letterhead,
maybe an address stamp. ~We use the company logo and replicated websites as points
of first impression. ~We market ourselves as being associated with that company
with abandon heck, we even have the T-shirts to prove it! Sounds okay on the surface, right? Not right. Think Like the CEO That You Are Dedicating your personal image might be okay (or even required!) when youre on salary with some company. After all, when you trade your time for money, they do get to call the shots when youre on the clock, dont they. Sometimes a job can even have a say in how youre dressing or acting in your off hours not uncommon. But what I dont get is why people, who join Network Marketing companies as independent distributors, feel the need to associate their very being a an XYZ distributor. Why the rush to be labeled as a part of that company?! Are we not CEO and chief bottle washer of our own businesses? If you think about it, its really only to the companys benefit for you to parade around in company promotional garb and pay for your official business documents to be printed. Learn To Brand Yourself ~Become the GoTo guy for your chosen product or service type. ~Promote an image of expertise in a field rather than just
another distributor among many. ~Dont marry yourself to any one company leave your options
open. ~Make every marketing effort that you put forth something that
you can benefit from for a lifetime. By branding yourself, you build that needed know, like and trust that makes sales easiest and you become associated in the minds of the people you are working with as THE person to 'go to' when theyre wanting what youve got. |
