A couple weeks ago my wife and I went shopping. We are thinking of upgrading something in our home and have been spending time getting ideas, checking out our options, comparing style, price, and quality. We drove up to the front door of one potential vendor. The sign said, CLOSED. I started backing the car out of the parking space muttering something about, Gee they shouldnt be closed on a Saturday morning. My alert wife noticed some lights inside and other cars in the parking lot so I waited with she tried the door. Sure enough, they were open. We walked around, looked at some samples. The salesperson slowed us their product and told us of their services. Later, while leaving, I glanced at the CLOSED sign and went back to tell the salesperson. Wow! No wonder its been so slow today, youre the first people that came in and usually were pretty busy. It obviously was an oversight as everything about this store was high quality. The showroom was attractive and well maintained. But how many people didnt try that door that morning? How much business did they lose? Something little like flipping the sign to OPEN can mean so much to the ultimate success or failure of a business. No single detail can make a business prosper or fail, but details get compounded over time until, some day, the business becomes a great company or a failed company open or shut. There are no little details! |
