Increasing the perceived value of your goods and services is one sure-fire way of making more money, right? After all, perception is reality and increasing your perceived value lets you easily charge more money.

But for some people this just isn't an easy thing to do. Many entrepreneurs get "stuck" when it comes to asking for money, or asking for more money.

Here's one way to get around this -- hopefully you'll be able to use it.

If you're ever stuck for an analogy about your prices, or about part of the process of what you do, a good rule of thumb you can always fall back on, is to use medical analogies.

For example, "Sure my copywriting fees are high -- but let me ask you this: Which doctor do you want performing heart surgery on your life -- the "cheap" doctor... or the guy who's charging you a premium for his services?"

If you really want to be dirty, you can say "If your son or daughter needed open heart surgery... which doctor would you want performing the operation -- the guy who was charging the most money... or the "discount" heart surgeon?"

Or how about this one, "Once we meet, I'll ask you a series of questions about your background and how you came to develop your current thought processes. Kind of like when you go to the doctor for the first time and they ask you all sorts of questions about your health... your parents health... what kind of foods you're eating... and your fitness and lifestyle habits.

Make sense?"

Why is using "health care" such a safe bet?

Simple: It's something absolutely every single person on the face of this earth, who lives in an industrialized country... can relate to, and for many of your prospects, you'll also be touching a nerve with it since health is such a critical issue.

And "bonding" with your prospects is one of the most important "inside secrets" to making your sale.

Now here's something exciting: Tomorrow, my family and I are moving across the state to the Tampa Bay area.

So if you don't hear from me for a few days, it's because they DIDN'T install my broadband and my electricity WASN'T hooked up like they told me it would be.

One thing I've discovered (besides "moving sucks") is that I'm excited about exploring a completely new area. It'll be like a new adventure for us.

Figuring out where to go... and what to do... (and where to NOT go and what NOT to do) is something I'm looking forward to doing, especially with my wife and kids.

Just think, how many times in your life does "finding a new restaurant" become something you're looking forward to?

And since every day you wake up is kind of like the first line of the first page of whatever it is you're writing... I'll bet you a dollar to a hole in a donut, that on this adventure... I'm getting ready to write... some very powerful... best-sellers.

Now go sell something,

Craig Garber
www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson

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