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Index Page › Business & Commerce › Sales
 

It's Better When They Tell Them

 

Author: Denise O'Berry

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?

Because you don't ask.

Your customers are busy people. They don't think about your business day in and day out like you do.

Testimonials don't have to be written in a formal letter. You'll often get more usable comments when they aren't. Sound bites that pack a punch can go much further in building credibility for your company.

When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It's better for your business when your current customers tell your future customers about how great you are.

Author Bio:

Denise O'Berry

With more than two decades of operational and management experience, Denise O'Berry has developed a sharp eye for how businesses get bloated with inefficiencies, cross-purposes and miscommunication -- and how they can retool for a sleeker, smoother, strategically focused organization.

An entrepreneur who quickly built her own successful consulting business, she helps other small business owners set priorities, take action to grow their business and create the balance they want between life and work. Her clients have ranged from telecommunications giants like Verizon to Mom-and-Pop retail shops with a primary focus on those having 10 or fewer employees and up to $2.5 million in annual sales.

Denise frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

You can also reach this article by using: business sales, small business sales, sales leads for business, sales business plans, sales business
 
 
 

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