Think of a product or a service that your business provides to customers. This product may requires lots of instructions to assemble, tips to use efficiently, or simply requires lots of questions to be answered before it can be used. What are your options? Provide a Frequently Asked Questions (FAQ) list on your website, OR write a FAQ Blog. What will a FAQ Blog achieve that a simple FAQ List on your website cannot achieve? FAQ Blog may be designed to answer one Frequently Asked Question per day in great details and is properly categorized for easy access. Answer may include some other tips and tricks useful for your customers. This approach can help your customers to become power users of your product / service and in turn become your emissary to the prospective customers. Typically a Weblog has a comments feature, where a reader may post their comments, questions and appreciation. With proper moderation of comments, FAQ Blog can almost become a Customer Service center on Auto-pilot once there is a good collection of Frequently Asked Questions answered. This Weblog can ultimately become a detailed and easily searchable manual of your product / service which serves dual purpose of satisfying existing customers and attracts prospective consumers. Ideal businesses that may opt for FAQ blog are software development companies, consumer product companies, web hosting providers and insurance agents. |
