The coming age of general Broadband use bearing down upon us, minute by minute, is going to leave many changes in its wake. Some will be welcome; others will demand all we can do, just to keep up! Of course, items like high quality graphics, streaming video and movies on demand will be commonplace. On the other hand, Broadband spells the end of most common text-only websites. Let's face it: the consumer wants more! Offering a good deal with high quality service won't do it anymore. Websites that cater to the newfound appetite for quality audio and video content will get the sale. Obviously, that makes perfect sense! It brings to mind an experience I had while learning Photoshop. I purchased a very big manual and it took me three weeks just to get my feet wet. A good friend bought a video tutorial and arrived at my level of skill in two days! There are many other things audio and video can explain better and in much shorter time than text, as in the example above. We're not talking just innovation; but also, the very deep and long-lasting impact the technology is going to produce. I was reading an informative article written by Darrin Coe, titled "The Internet Consumer Exposed." It's a piece compiled from larger studies of the habits and lifestyles of Internet centered consumers. By the conclusions reached in the item, it does appear the consumer will smile upon the coming Broadband changes. Here is Darrin's website: http://dcoe1.tripod.com/exposed1/ There are some Marketers actively staking out their Broadband future. One that comes to mind is Jim Edwards. Jim is also a well known writer and syndicated newspaper columnist and - not to mention - a very pleasant person. A week or so ago, I received an email from Jim inviting me to witness the birth of his new multimedia Newsletter "I Gotta tell You." I was speechless! Very seldom do we get to watch one of the early events giving birth to a revolution! It is content delivery that's light years away and will only get better and better. Good work Jim! Here is Jim's Newsletter: http://www.igottatellyou.com/ Another application that's blazing a trail into Broadband is the Instant Video Generator sold by Armand Morin, Alex Mandossian and Rick Raddatz. Though they claim it works as well with a dial up connection, I can see it carving out a big chunk of the Broadband market. I've gone to the website and viewed a few presentations. It does seem to work quite well! The buffering is almost instantaneous and the quality very good. Here is the website: http://instantvideogenerator.com Conclusion Start taking the necessary steps to get on the multimedia bandwagon or suffer the same fate as the dinosaurs! Broadband dominance will become an inescapable reality of the very near future. As Stark Trek's Borg say: "Resistance is futile, you will be assimilated!" |
