What is an SEO? Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Complete SEO process can be divided in Modules Module 1: This module is about Initial Site and Target Audience Analysis: Discussion with client / Q&A about the site, target audience, business etc. Initial site analysis including Page Rank, link-popularity & search engine saturation analysis Module 2: This module is about Search Engine Friendliness Analysis: Site design, navigation, HTML code and file name analysis. Module 3: This module is about Keyword Research and Competition Analysis: Study of about 200 business specific keywords and short-listing 10 most potential final keyword phrases. Module 4: This module is about Content Analysis: Content analysis based on the 10 finalized keyword phrases. Module 5: This module is about SEO Copywriting / Copy Optimization: SEO copy optimization for existing content of the site including Meta Tags, Alt Text, Title Attributes and Anchor text. Module 6: This module is about Site Code Optimization: Customized optimization of different important pages with 10 keyword phrases. Creation of targeted, optimized Meta tags. Recommendation of optimized filenames, image names & directory names. Creation of customized 404 Error Page. Creation of a search engine friendly site map. Creation of optimized text-based navigation of the site. Optimizing inter-linking within the web pages of the site. Recommendations for controlling content headings through optimized CSS Addition of robots.txt file for excluded content Hand-submissions of the Home Page and Site Map to major search engines and directories: Hand-submissions to Free search engines & Directories Submission Report Module7: This module is about Ranking Report: Detailed Ranking Report after 4-8 weeks of final submission across various Search Engines. Evaluation of pre-optimization and post-optimization ranking and visibility analysis. |
