7 Financial Strategies for Transitioning from Salaried to Solo A 40s something woman was talking to me the other day about her growing sense of frustration with working for someone else and her longing to do my own thing, drive my own wagon. But, she said with consternation, I have family counting on me and a standard of living I dont want to sacrifice. Everyone has to decide for themselves what level of sacrifice and risk theyre willing to undertake in order to enjoy the satisfactions of working independently. Knowing some strategies for managing the risk will allow you to make a well-informed decision. Of the seven strategies included below, the first two suggest ways to gradually transition from salaried to solo, instead of diving off the edge. The second two are ways to stretch the dollar; and the final three are ideas for getting started without stopping. 1. Continue to draw a (reduced) salary Leaving your current employment in order to develop your new business may look like the only option, based on an assumption that you wont get approval for reducing your hours. While this may prove to be the case, asking yourself why and how your company will profit from retaining your skills and experience for a transitional period can provide the basis for approaching your employer. Be sure to do your homework first, however, and be able to back up your request with a solid rationale. Also consider the issue of timing. You want to weigh informing your employer of your wish to leave with being prepared to leave if the answer to your request is no. 2. Develop another income stream If you need to leave your present employment, is there a skill in your toolbag that you can resuscitate and put to work without a significant expenditure of time or energy? Is moonlighting or freelance work an option? Virtual e-lancing websites (such as eWork.com, Guru.com, and e-lance.com) may be worth looking into for short-term professional services opportunities. Examples: A community mental health worker transitioning to private practice used his conflict resolution experience to sell a training package to public schools. A woman transitioning out of an insurance brokerage created and sold seminars on long term care financing at local retirement centers. 3. Reduce expenses Apart from fixed expenses - mortgage, taxes, insurance, etc. are discretionary expenses that make up the larger part of budgets. Doing a careful analysis of these expenses and choosing what you can forego for awhile can often save thousands per year. Carefully analyzing hidden expenses credit card interest rates, bank charges, late fees, auto debits, phone plans or lost money from low interest rates on savings may generate several thousand more per year. 4. Borrow It isnt necessary to wait to borrow for start-up costs until you have a well- documented idea to submit for a business loan. Refinancing a home or taking a line of credit are relatively low-cost ways of generating capital. Depending on your credit rating, you can also get time-limited low-interest loans from credit card companies. If you choose this option, applying for loans or refinancing packages while youre still employed is strongly advised. Your rating as a borrower declines quickly once the regular paychecks stop. You dont have to wait! Get started on your new business idea while youre still employed. Several of the all-important first steps (below) can be started while standing in the grocery line or running on the treadmill. They involve asking yourself some questions and doing some informal research to get crystal clear about your idea. This can take weeks off your actual start-up time. 5. Identify your niche. Think about the services youre uniquely qualified to provide, as well as the ones you most enjoy providing. Be specific! Write them down! Then think about what group of people would get benefit from those services and have the ability to pay for them. Again, be specific: age, where they congregate, habits and values, how they define the problem your services are going to solve. If you dont know, ask. Find someone who fits your ideal client profile (s/he may be on the treadmill next to yours at the gym) and get permission to ask some questions. People generally love to be helpful. 6. Create your marketing plan. Dont be intimidated by the term marketing plan. While what you need from a marketing plan will get more sophisticated as your business develops, for now it simply means answering the question, How is my business going to make money? What is the product or service youre going to sell? How will you describe it so people quickly recognize the value? How will you package it? (fee for service? by the project? on retainer?) How will you price it? (Whats being charged for comparable services? What feels right to you?) 7. Manage fear! For most people, anything involving money involves some level of fear. Its important to acknowledge to yourself and to others that you are taking a risk, and youve decided its a risk you want to take. So consider the fear natural, and find ways to manage it. Getting support from people who believe in you and in what youre embarking on is #1 in fear-management tactics. Dont assume that youll get it from the people closest to you, or that if you dont have it you shouldnt proceed. Theyre probably the ones most impacted by your decision and so may be least ready to offer support. Their consent a willingness to go along with your plan is helpful, but support may have to come later. Its also helpful to set a goal (and a date for completion) thats key to your new venture arrange financing by a particular date, or sign a lease and announce it to at least one person. Youll find that making that commitment, saying it out loud, and following through will in turn generate more confidence and more forward momentum. To all of you who are tired of marching to someone elses drum and are eager to go solo, these strategies should help you take prudent but positive steps toward realizing your goal. Good luck! |
