Following the success of Donald Trump's The Apprentice, a sixteen week job interview reality show where Trump hires someone to manage one of his companies, I came to think that business reality shows can be truly successful. What if we were to create the ultimate business reality show? What would that look like? What I would like to see is the greatest business minds of our time come together on television to create a brand new Uber Company ("Uber" is derived from the German language and has come to be a synonym for "super"), a company that, with the guidance of some great business executives, an executive dream team, becomes a "super" company a company that is super profitable with a rate of growth unseen in our generation. If we put the greatest business minds of our time together to build a brand new company, would it be one of the most successful companies ever? Or, would there be such a clash of egos that it would be doomed to failure. This is imaginary, so I guess we would never know. But imagination is a good thing. So, I decided to be the cast director and have put together my own executive dream team. Here it is: Bill Gates - President & CEO: Should the most successful person in the world be the leader? How do you decide who is the most successful person in the world? If we go by net worth, then it is Bill Gates, co-founder of Microsoft. Maybe he doesnt have the greatest leadership skills, but he is the most successful. He is my choice to lead the executive dream team. Edward Lampert Vice President: I wanted someone young to be second in command. At age 43, Lampert is a self-made billionaire and Chairman of ESL Investments. Donny Deutsch Director of Advertising: With his Madison Avenue ad agency he is one of the most successful advertising experts ever. And, with his own CNBC talk show, The Big Idea, who better than to fill this role. After all, the executive dream team will definitely need a big idea to make Uber Company a success. Jay Conrad Levinson Director of Marketing: The father of Guerrilla Marketing, Jay Conrad Levinson, will be in charge of the marketing department. Richard Branson Director of Public Relations: Branson, founder of the Virgin group of companies, is the expert in generating free publicity. Recently his company ran an advertising campaign in Canada which used nurses as sex objects; this upset the Canadian Nurses Association and garnered so much free publicity. Not only that, he is master of publicity stunts such as dangling himself from a crane in New York City at the launch of Virgin Mobile USA. Perhaps, this group would not even need to seek free publicity. Having a business group like this get together would naturally attract media interest. Mark Cuban VP of Public Relations: Mark Cuban already has reality show experience with last years show The Benefactor. Plus, he already has a popular blog, Blog Maverick, that he can use as an online public relations tool. Donald Trump Director of Human Resources: What? Director of Human Resources? Donald Trump is a real estate mogul; he has no human resources experience. Yes, but he has experience hiring and firing people (you're fired). I just hope he doesn't try to fire Mark Cuban. Pierre Omidyar - Software Developer: Pierre Omidyar is the creator of one of the biggest, most profitable, and most popular websites ever eBay. He is my best choice for software developer. Zig Ziglar - Senior Sales Rep: The father of the hard sell, Zig Ziglar, we'll need to put his sales lead generation strategies and sales closing techniques to work to SELL SELL SELL! Oprah Winfrey Customer Service Rep: I dont believe Oprah has any customer service experience. But, we need someone for customer service and Oprah, as successful as she is, would be successful at anything she does. So there you have it, my executive dream team for Uber Company. Ten successful business professionals and entrepreneurs working together on a common project. This would be reality TV at its finest. |
