Wordpress is an unbelievably powerful tool for the online business owner. If you already have a site, all you need to do is add a Wordpress blog to a directory on your domain. For instance, if your site is at www.yoursite.com, you would simply install Wordpress into a directory like /blog/. The Wordpress blog will then be found at www.yoursite.com/blog/. You can use any directory name you want; news and updates are two other good choices. Most hosts come with a cpanel account with fantistico. You can actually install Wordpress through fantistico with just a couple of clicks. It takes less than 5 minutes. The Wordpress backend is simple to navigate, so once you have it set up, it wont take you long at all to become familiar with it. Youll be able to make your first post within minutes. Once you have your Wordpress blog set up, you can use it to funnel traffic to your sales page or even to other sites. Just put a link to the page youd like to send the traffic to on your blog. The sidebar and the header are excellent places for such a link. You can also add one to the bottom of your posts just to be sure people see it. Adding a Wordpress blog to your site will help bring you quality traffic, get the search engine spiders coming back to you, and can be syndicated. Lets talk a little about this last point; syndication. Wordpress comes with a built in RSS feed. What that means for you is your content isnt just limited to your blog. Instead, your content can make its way to other sites all around the internet. The reason is that RSS makes is super easy for another webmaster to take samples of your content (usually your headlines and a couple of sentences with a link back to your blog) and place them on their site. RSS stands for really simple syndication so its entire purpose is to make content sharing fast and easy. Another use for RSS is that there are now blog search sites on the internet. These sites only index the RSS feeds from blogs. The most popular blog indexing site at this time is Technorati. Using your Wordpress RSS feed, you can get your posts into Technorati immediately! This can bring you an absolute ton of traffic if you write content others find useful. What I recommend doing is writing about something your potential clients would be interested in learning more about. Add content like this to your blog and start promoting it through Technorati as well as other methods of traffic generation. Youll see an increase in your traffic. As you keep adding more and more content, youre bound to see more traffic. Capture your prospects name and email address to follow up with them or send them to a sales page. Watch your sales increase with this free method of gaining traffic. |
